🔍 Client Spotlight:
Meet Bianca Calderón de Lachica, a prestigious personal injury attorney hailing from Houston, Texas, specializing in workplace and commercial vehicle/trucking cases that entail catastrophic injuries or fatalities. Bianca’s mission transcends winning court battles; she strives to enlighten her clientele and the broader audience about legal nuances through the power of social media.

🎯 Objective:
When Bianca joined forces with Brand Geniuz in September 2022, her aspiration was multifaceted: she aimed for enhanced brand awareness, expanded social media engagement, enriched audience education, and fostering meaningful interactions. The venture's essence was to authentically expand her influence, intensify audience involvement, and position her as a pioneering legal influencer and inspirational figure on Instagram.

🌟 Our Strategy:
Audience-Centric Approach:
By delving into data and acquiring profound insights into Bianca’s audience, we customized content addressing the audience's concerns, inquiries, and preferences, nurturing a feeling of unity and association.

Educational Reels:
We tapped into the immense potential of short-form videos, concocting reels that merged instructional content with amusement, thereby establishing a formidable brand presence and ensuring content retention.

Diverse Content:
In collaboration with Brand Geniuz, we devised a spectrum of compelling graphics, videos, and reels, enhancing social media engagement across all channels.


✨ Outstanding Results:
Since our collaboration, Bianca's social media footprint has experienced a tremendous upswing:

Follower Growth: From 10K to 20K followers, a whopping 98.3% increase.
Engagement Metrics: Several reels garnered over 70K views, with one reaching 125K views in long format.
Enhanced Reach: A staggering 96.9% increase in Instagram reach, peaking at over 1 million.
Profile Visits: A remarkable surge of 104.2% in profile visits, accumulating to 193,450.


📊 Metrics Snapshot:
Instagram Reach: Initial: 1,063 ➔ Now: 1,063,472
Instagram Followers: Initial: 10,492 ➔ Now: 20,831 followers
Profile Visits: Initial: 93,951 ➔ Now: 193,450
Audience Demographics: 70% Women | 30% Men


🚀 Conclusion:
Our collaboration with Bianca Calderón de Lachica is a testament to the transformative power of strategic brand positioning and innovative content creation. With our expert interventions, we have not only elevated Bianca’s brand image but have also created a richer, more informed community around her.


Call To Action:
Are you ready to elevate your brand and engage your audience in meaningful ways? Connect with Brand Geniuz today and let’s create success stories together!

Email: contact@brandgeniuz.com